The global poly aluminum chloride (PAC) market was valued at approximately USD 1.5 billion in 2022. It is projected to grow at a compound annual growth rate (CAGR) of around 6.5% from 2023-2028. This growth is attributed to increasing demand for water treatment solutions, as PAC is widely used for purifying drinking water, wastewater and industrial effluents. The expansion of the market is driven by the rising need of the clean water and stringent regulations governing water quality across various regions. Merging market, particularly in Asia-Pacific, exhibit significant potential due to rapid industrialization and urbanization, which are likely to spur the demand for effective water treatment chemicals. Opportunity analysis reveals substantial growth prospects for the PAC market in developing economies, where infrastructural advancements and heightened awareness about environmental sustainability are creating lucrative opportunities. The increasing focus on improving water infrastructure and addressing water scarcity issues is expected to further drive the adoption of PAC. Additionally the market is witnessing innovation in PAC formulation, enhancing its efficiency and application scope. As industries continue to investing in advanced water treatment technologies, poly aluminum market is posed for robust growths, especially in emerging regions with expanding industrial and municipal water treatment needs.

By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics.  There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be the key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovation techniques such as mobile surveys, social listening, and online panels which emphasizes speed, precision and customization are also transforming this particular sector.